Kano Ministry of Information, Nexa Digital Train Social Media Advocates on Promoting Governor Yusuf’s Achievements
The Kano State Ministry of Information and Internal Affairs, in collaboration with Nexa Digital Services, has commenced a two-day capacity-building workshop aimed at empowering social media advocates to effectively promote the projects and achievements of Governor Abba Kabir Yusuf’s administration.
The workshop, which brings together key online influencers and media advocates, is part of the state government’s commitment to delivering people-centered governance and ensuring that its remarkable progress across various sectors including health, education, infrastructure, and youth empowerment is communicated clearly, truthfully, and widely to the citizens.
In his message to the participants, the Commissioner for Information and Internal Affairs, Comrade Ibrahim Abdullahi Waiya, emphasized the critical role of social media in shaping public perception and advancing the government’s development agenda. He noted that while the administration has recorded significant successes, the true value of these achievements lies in how well they are conveyed to the public.
"This workshop is vital," he said. "Through this programme, we aim to empower you, our social media advocates, to effectively amplify the government's achievements, counter misinformation, and build positive narratives around our shared progress as a state."
Waiya said the collaboration with Nexa Digital Services, a leader in digital strategy, adds further value to the initiative by offering insights into global best practices in digital communication.
He added that the learning sessions are designed to enhance the participants' skills in creating impactful and credible content that resonates with the public.
In his welcome address, the Permanent Secretary of the Ministry of Information and Internal Affairs, Alhaji Adamu Bala Muhammad, urged all participants to take full advantage of the opportunity, assuring them that the knowledge and tools acquired during the training would position them to become more effective voices for Kano State’s ongoing transformation.
In their separate remarks, the Chairperson of the sessions, Professor Hajara Umar Sanda, and Dr. Sule Ya'u Sule, urged the participants to fact-check and verify content before sharing it on social media platforms.
On the first day of the workshop, Dr. Hassan Ya'u presented a paper on "The Role and Power of Digital Advocacy in Governance," Dr. Haruna Isma'il delivered a presentation on "Fundamentals of Digital Media Practice," while the Head of the Mass Communication Department, Dr. Gambo Nababa, delivered a paper on "Communication and Social Media: Avoiding the Red Line."
Signed
Sani Abba Yola
Director, Special Duties
Kano State Ministry of Information and Internal Affairs
12/5/2025
