Prof. Nura Ibrahim of the Department of Information and Media Studies, Bayero University Kano (BUK), has called on journalists to promote inclusivity while respecting cultural and religious sensitivities in their reportage.
Prof. Nura made the call while presenting a paper at a two-day retreat organised for members of the Kano Online Media Chapel of the Nigeria Union of Journalists (NUJ), held at the Manpower Development Institute, Dutse, Jigawa State.
The university media scholar urged journalists to shun inciting content, verify facts before publication, promptly correct errors, and update reports responsibly. He stressed the importance of balanced reporting and warned against the use of inflammatory language capable of undermining social harmony.
He further emphasised the need to combat misinformation by presenting facts accurately, citing credible sources, and avoiding the spread of rumours. According to him, online journalists should also embrace language optimisation tools and adopt responsible Search Engine Optimisation (SEO) practices to enhance credibility and professionalism.
Prof. Nura also advised media practitioners to engage responsibly on digital platforms and uphold privacy in their reportage. “As media professionals, journalists should imbibe the culture of positive reporting and respect the privacy of individuals at all times,” he said.
Raihana reports that the retreat, sponsored by the Kano State Government through the Ministry of Information and Internal Affairs, was aimed at strengthening the professional capacity of journalists under the theme: “Strengthening Digital Journalism Through Ethical Practice and Responsible Online Engagement.”
The event attracted online publishers and editors operating under the Kano Online Media Chapel of the NUJ, Kano State Council. The retreat also featured paper presentations by prominent scholars and experts from various sectors, who delivered insightful and educative sessions throughout the two-day programme..
